I haven't gone on a tirade in a while so... here we go.
I'm sick and tired of going to a "nice" restaurant and ordering a cocktail and getting SHIT! Even when you order a modern classic such as a Cosmopolitan, which my wife orders from time to time, what comes out to the table is absolutely abhorrent. A Cosmo is NOT vodka and cranberry juice in a "martini" glass!
The standards of restaurant owners need to be elevated. Do you know how much profit is made on alcoholic beverages? Why are you trying to rush me through my dinner? Why is my dinner coming out before I'm done with my appetizer? Why do I stop having drinks after my first sip of your crap?!? Why do I go home for my after dinner drink?
Your bartender is just as important as your chef. In fact it is the first impression of your guest. I know that when I sit down to have a good meal and I get complete and utter crap at the bar/table in the form of a "cocktail" I want to stand up and walk right out the door.
Okay, sure I might be on an extreme end of the spectrum as far as cocktail expectations, but the cocktail movement is really gaining speed. Do you want affluent ($$$$) people in your restaurant? Well you better start paying attention to the shake, shake instead of the type of butter on the table!
That's all I have to say about that.